Marketing Associate

Company: Stryker Corporation
Location: Portage
Posted on: May 3, 2021

Job Description:

About Stryker

Stryker is one of the world's leading medical technology companies and, together with our customers, is driven to make healthcare better. We offer innovative products and services in Orthopaedics, Medical and Surgical, and Neurotechnology and Spine that help improve patient and hospital outcomes. We are proud to be named one of the World's Best Workplaces and a Best Workplace for Diversity by Fortune Magazine. Learn more about our award-winning organization by visiting stryker.com

Who we want

• Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
• Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
• Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
• Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.

What you will do

• Understand key competitors and their relative strengths/weaknesses
• Understand customer groups, including why customers buy the product or service
• Identify critical customer needs and preferences
• Provides customer feedback to marketing leadership
• Aid in the construction of the marketing plan
• Understand basic budget management principles
• Understand general marketing principles such as segmentation, targeting, and positioning
• Is the subject matter expert for applicable products/product lines and able to field technical questions. [note: some products are more technical than others and will take longer to get to SME status]
• Support sales training initiatives and programs throughout the year
• Support the on-label use and promotion of all products
• Understand and supports setting price and maintaining product or portfolio margin
• Aware of commonly used internal/external communication goals, tools and formats
• Use appropriate scorecards to track results
• Track existing KPIs and reports back to the organization
• Share basic customer satisfaction input trends with the salesforce

What you need

• Bachelor's degree in marketing, business or related discipline required
• MBA preferred
• 0+ years of work experience required
• Excellent presentation and interpersonal communications skills
• Strong analytical and problem-solving skills

Know someone at Stryker?

Be sure to have them submit you as a referral prior to applying for this position. Learn more about our employee referral program.

Keywords: Stryker Corporation, Portage , Marketing Associate, Other , Portage, Michigan